Strengthen the "pepper brand" to create a "pepper province"

According to reports, Guizhou continues to stabilize the pepper planting area, constantly strengthen infrastructure, vigorously promote green, high-quality and efficient production technology, and achieve fine seed and fine pipe and fine harvest to ensure that the pepper area and output remain leading in the country. By accelerating the construction of processing clusters, we will build the northern pepper seasoning processing industry center, the central Guizhou pepper food processing industry center, and the Qiannan - Qiandongnan sour soup series processing industry center to realize the integrated development of industrial chain, supply chain and value chain. This year, Guizhou pepper planting area of 5.2 million mu, is the only province in the country more than 5 million mu, is expected to produce 7.7 million tons, planting output value of more than 30 billion yuan, processing output value of more than 16 billion yuan, production and marketing scale continue to rank first in the country. Through agricultural funds, pepper loans, raw material loans, and joint agricultural belt and agricultural awards, Guizhou has promoted the formation of joint forces of financial funds, financial capital and social capital, helped enterprises implement technological transformation, capacity expansion and upgrading, and become the "leader" and main force of the pepper industry. 10 enterprises have been included in the "double hundred" enterprise cultivation, and 3 enterprises have been listed in the reserve enterprise resource base.

Up to now, Guizhou pepper industry has a total of 10 trademark product brands such as Zunyi Pod pepper, Yan Chili, Erjingtiao chili, Capsicum frutescens var, and 4 regional public brands such as Huaxi chili. As well as 1 provincial public brand and 311 chili enterprise brands. Among them, Zunyi Chaotian pepper, as the first of the top ten famous peppers in the country, is named because it stands upright in the sky when growing, and there are three types of finger-shaped peppers, cone-shaped peppers, and ball seed peppers. Its protein, crude fiber, vitamin C, dry matter and other contents in the same type of pepper ranked among the best, capsaicin content moderate. In 2021, Zunyi Chaotian Pepper won the "Most Influential brand" and the top ten regional public brand of agricultural products in Guizhou Province. In 2022, it was selected into the first batch of national agricultural brand quality cultivation program, and was awarded the "Gold Medal" and the "Most Popular Agricultural Product Award" of the 23rd Central China (Hunan) Agricultural Expo.

It is understood that Guizhou has a good ecological environment and is an ideal place for the production of high-quality peppers in the whole region. The content of Guizhou pepper terpenes and ester aromatic substances is much higher than that of peppers outside the province, which can be described as "the pride of peppers", which means that "your pepper pride" provincial public brand came into being. Guizhou has increased the analysis and evaluation of pepper characteristics and quality, vigorously promoted the establishment of the provincial public brand of "Guizhou pepper", and increased the cultivation of regional brands and enterprise brands. The popularity, reputation and influence of Guizhou pepper have been continuously improved, and it has become a beautiful business card of Guizhou, praised and recommended by the Ministry of Foreign Affairs and "out of the circle" overseas.

Guizhou constantly excavates "local specialties", plays a "special brand", deeply cultivates characteristic and advantageous industries, excavates and refines local fine varieties, introduces and cultivates world-renowned varieties for optimal promotion, and improves the quality of "precious pepper". Creative development of chili ice cream, chili chocolate and other new products to expand the industrial chain. Continue to optimize the release of China's dry pepper series price index, promote the listing of pepper futures, and gradually build a modern industrial system. The market brand represented by the "shrimp pepper market" is well-known at home and abroad, and the enterprise brand has also gained fame, "Lao Gan Ma" has crossed the sea, "spicy Sanniang" and "Miao girl" have been flying in the blue sky, "mountain people", "rural sister" and "Ming Yang" and other brands have been well-known, and Nanshan Po, Guizhou little sister and other rising stars continue to develop and grow, gradually renowned throughout the country.

Guizhou will continue to improve the provincial public brand around the "ecological pepper", support the creation of local regional brands and enterprise brands, support the chili national Geographic indication protection product declaration, deep development potential, tell a good brand story, and enhance the added value of the industry. Further improve the quality of chili peppers, strengthen the brand of chili peppers, make chili enterprises bigger, deepen exchanges and cooperation, promote the development of the whole industrial chain of scientific research, planting, processing, sales and cultural communication of chili peppers, and create a "strong province of chili peppers".